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About Us

From a small family business representing Malaysia to a wholesaler, distributor and a manufacturer of new era range of tackle products not limited to the local market area, but has expanded to overseas markets such as Southeast Asia , Middle East and now targeting Europe in the future.

Our values and behaviors

Helping our customers act today to win tomorrow is at the heart of everything we do. How we do that is key to our success. Our unique set of company values and behaviors are deeply ingrained in our people, culture, ways of working, acting as a guiding star for our people worldwide.

OUR
OPERATIONAL
OBJECTIVES

S

Sustainable

Family Business

A

Audacity

to Design and Produce

N

Numberless

Type of Product to be Chosen

G

GROW Stronger and Maintain

Good Business Day by Day

L

Lively

Workplace to Everyone

I

Innovative

and Creative Product

N

New Era

Range of Tackle Product

OUR
COMPANY
PURPOSE

Fish for Success
Accelerate growth of fisheries industry output through use of high technology, increase productivity as well as targeting the export market by increasing local investment and foreign direct investment.

We Provide Best Quality Angling Experiences
More than building machines, we strive to embrace a moment of leisure to the level of excitement and freedom of soul not only to our customers, but to our people and those we do business with.

OUR
BUSINESS
AIM AND
GOALS

Fish for Success
To be a Preferred brand for consumers and achieve respectable market share in every District all over Asia. Our brand promise of ensuring the best Service & support to our Customers.

For the love of fishing
Accelerate growth of fisheries industry output through use of high technology, increase productivity as well as targeting the export market by increasing local investment and foreign direct investment.

Our Ethics

We do big, right, honest and ethical thing.
We take the high road.